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I hear they want more Bovril. My place is at the front" / S.H.B. Ltd." – Vintage Wall Art

I hear they want more Bovril. My place is at the front" / S.H.B. Ltd.", [S.l. : s.n., 1915] — vintage poster
I hear they want more Bovril. My place is at the front" / S.H.B. Ltd.", [S.l. : s.n., 1915]. Vintage poster from the Historic Print Archive collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with I hear they want more Bovril. My place is at the front" / S.H.B. Ltd.", a vintage poster rich in period detail. An authentic image from the Library of Congress, it carries the weight of the real historical record.

The framed print arrives ready to hang; the unframed option suits custom framing. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

I hear they want more Bovril. My place is at the front" / S.H.B. Ltd."

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A bull, the sort of figure tied to the Bovril brand's advertising, stands in for the nation in this color lithograph. The line "I hear they want more Bovril. My place is at the front" turns a beef-extract advertisement into a recruiting appeal, suggesting that a strong, well-fed man belongs in the fight rather than at home. Printed in 1915, when Britain still relied on volunteers before conscription arrived in 1916, it shows how commercial advertisers borrowed the language of the war effort.

Created / published[S.l. : s.n., 1915]
Medium1 print (poster) : lithograph, color ; 198 x 152 cm.
GenreWar posters British 1910-1920.Lithographs Color 1910-1920.
NotesCaption: British to the backbone. Regd. No. A 508. Title from item.
SubjectsWorld War, 1914-1918--Recruiting & enlistment--Great Britain. Bulls--Great Britain--1910-1920.
SourceLibrary of Congress, Prints and Photographs Division
Original scan5,000 × 4,036 px · prints to 17 × 13 in at 300 dpi
ReferenceAMZ-SOTP-HPA-224570

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