I hear they want more Bovril. My place is at the front / S.H.B. Ltd. – Historic Reproduction
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with I hear they want more Bovril. My place is at the front / S.H.B. Ltd., a vintage poster rich in period detail. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
I hear they want more Bovril. My place is at the front / S.H.B. Ltd.
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A bull in uniform, under a slogan that plays on the name of a beef extract, sets this 1915 lithograph apart from other recruiting posters of the period. The caption, "British to the backbone," and the line "My place is at the front" turn the familiar Bovril advertising character into a volunteer answering the call to enlist. Britain relied on voluntary enlistment until conscription began in 1916, and posters like this one used humor and familiar brands to reach men who might otherwise ignore a plain appeal to serve.
| Created / published | 1915 |
|---|---|
| Medium | 1 print (poster) : lithograph color ; 198 x 152 cm. |
| Genre | (color film transparency of top) cph 3g11366 http://hdl.loc.gov/loc.pnp/cph.3g11366 (color film transparency of bottom) cph 3g11367 http://hdl.loc.gov/loc.pnp/cph.3g11367 |
| Notes | Caption: British to the backbone. Regd. No. A 508. Title from item. · Rehse Archiv fuumlr Zeitgeschichte und Publizistik former owner. DLC |
| Subjects | World War 1914-1918--Recruiting & enlistment--Great Britain. Bulls--Great Britain--1910-1920. |
| Source | Library of Congress, Posters: Artist Posters |
| Original scan | 5,000 × 4,038 px · prints to 17 × 13 in at 300 dpi |
| Reference | 390_I_hear_they_want_more_B_1915 |
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