It's worth while! That's why. Buy war savings certificates / G.P. Beadle 1917 ; H.H. Ltd. – Vintage Print
![It's worth while! That's why. Buy war savings certificates / G.P. Beadle 1917 ; H.H. Ltd., [London] : National War Savings Committee, [1917] — vintage poster](https://images.jameslantos.com/img/e5/e54d2390a473-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: It's worth while! That's why. Buy war savings certificates / G.P. Beadle 1917 ; H.H. Ltd., preserved in this vintage poster. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
It's worth while! That's why. Buy war savings certificates / G.P. Beadle 1917 ; H.H. Ltd.
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Carrying the slogan "It's worth while! That's why," this 1917 color lithograph by G.P. Beadle urges ordinary Britons to buy war savings certificates. The National War Savings Committee issued it in London as part of a campaign to draw small, everyday savings into government borrowing during the First World War, when the state needed money on a scale no earlier conflict had required. The poster's appeal is aimed at working-class households, the group the committee most wanted to reach with modest, regular purchases. Its plain, direct wording reflects the wartime effort to make thrift look like a patriotic duty.
| Created / published | [London] : National War Savings Committee, [1917] |
|---|---|
| Medium | 1 print (poster) : lithograph, color ; 73 x 50 cm. |
| Genre | War posters British 1910-1920.Lithographs Color 1910-1920. |
| Notes | Poster no. 36. (355) Wt. 32375/2173. 100,000. 9/17. E1803. Issued by the National War Savings Committee, Salisbury Square, E.C.4. Title from item. |
| Subjects | World War, 1914-1918--Economic & industrial aspects--Great Britain. War bonds & funds--England--1910-1920. Working class--England--1910-1920. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 4,023 × 5,000 px · prints to 13 × 17 in at 300 dpi |
| Reference | 1453_Its_worth_while_Thats_w_1917 |
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