Try our jumbo malts - its new its different so is ... Follow the parade – Vintage Poster
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Try our jumbo malts - its new its different so is ... Follow the parade comes to life in this vintage poster, reproduced from the original with every detail intact. The original is held by the Library of Congress, so what you hang is a true record of its time.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Try our jumbo malts - its new its different so is ... Follow the parade
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Its headline mimics a soda-fountain pitch, promoting jumbo malts as "new" and "different" before urging viewers to follow the parade, a playful hook for a theater campaign. Produced in 1936 for the Federal theater Project, one of the arts programs of the Works Progress Administration, the poster was printed in color by silkscreen, a method the WPA poster units used to make eye-catching publicity cheaply. The Los Angeles project aimed to bring live stage shows to working audiences during the Depression, and posters like this one, borrowing the tricks of commercial advertising, were meant to fill the streets and draw crowds.
| Created / published | 1936 |
|---|---|
| Medium | 1 print (poster) : silkscreen color. |
| Notes | Work Projects Administration Poster Collection (Library of Congress). · Federal Theatre Project (U.S.) sponsor. |
| Subjects | Theatrical productions--California--Los Angeles--1930-1950. |
| Source | Library of Congress, Work Projects Administration Poster Collection |
| Original scan | 1,536 × 486 px · prints to 5 × 2 in at 300 dpi |
| Reference | 886_Try_our_jumbo_malts_it_1936 |
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