Its new! - Red white blue malt - Its different - So is Follow the parade now at Holly – Vintage Poster
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This rare vintage poster captures Its new! - Red white blue malt - Its different - So is Follow the parade now at Holly in remarkable detail. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.
Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Its new! - Red white blue malt - Its different - So is Follow the parade now at Holly
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The slogan reads like a soda-fountain pitch, and that playful copy sets this poster apart: it promotes a stage production called *Follow the Parade*, with the record's title cut off at "Holly," likely Hollywood. The Federal theater Project, a Works Progress Administration program that put unemployed theater workers back on stage, sponsored posters like this in 1936 to fill seats during the Depression, and its California units were active in Los Angeles. The silkscreen method used here produced bold, flat areas of color economically in large runs, which is why these posters still stand out today.
| Created / published | 1936 |
|---|---|
| Medium | 1 print (poster) : silkscreen color. |
| Notes | Work Projects Administration Poster Collection (Library of Congress). · Federal Theatre Project (U.S.) sponsor. |
| Subjects | Theatrical productions--California--1930-1950. |
| Source | Library of Congress, Work Projects Administration Poster Collection |
| Original scan | 2,716 × 4,096 px · prints to 9 × 14 in at 300 dpi |
| Reference | 871_Its_new_Red_white_blue_1936 |
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