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Play between 6 and 12, the bright hours - Go by underground / E. McK. Kauffer. – Historic Print

Play between 6 and 12, the bright hours - Go by underground / E. McK. Kauffer., London : Vincent Brooks, Day & Son, Ltd., 1930. — vintage poster
Play between 6 and 12, the bright hours - Go by underground / E. McK. Kauffer., London : Vincent Brooks, Day & Son, Ltd., 1930.. Vintage poster from the Europe collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare vintage poster captures Play between 6 and 12, the bright hours - Go by underground / E. McK. Kauffer. in remarkable detail. The original is held by the Library of Congress, so what you hang is a true record of its time.

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Play between 6 and 12, the bright hours - Go by underground / E. McK. Kauffer.

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Kauffer's poster sells the Underground as a way to reach leisure rather than just a way to get to work, urging Londoners to spend the bright hours between 6 and 12 out in the city. Edward McKnight Kauffer, an American-born designer who produced many posters for London's transport companies in the late 1920s and 1930s, favored flat color and simplified forms over the painted scenery of earlier travel advertising. This example was printed as a chromolithograph by Vincent Brooks, Day & Son, a London firm known for color printing, and it shows how transit advertising of the period tried to make the trip itself feel like part of the pleasure.

Created / publishedLondon : Vincent Brooks, Day & Son, Ltd., 1930.
Medium1 print (poster) : chromolithograph ; 101 x 64 cm.
GenrePosters British 1930.Chromolithographs Color 1930.
NotesNo. 7.1500.1/31. Promotional goal: Gr. Brit. E2. 1930. Purchase; (DLC/PP-1989:146).
SubjectsRecreation--England--1930. Mass transit--England--1930. Subways--England--1930.
SourceLibrary of Congress, Prints and Photographs Division
Original scan3,821 × 4,715 px · prints to 13 × 16 in at 300 dpi
ReferenceAMZ-SOTP-HPA-220175

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