Chocolat Cailler. Frigor / L. Cappiello 1929. – Vintage Print
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Chocolat Cailler. Frigor / L. Cappiello 1929., a vintage poster rich in period detail. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
The framed print arrives ready to hang; the unframed option suits custom framing. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Chocolat Cailler. Frigor / L. Cappiello 1929.
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Polar bears, an unusual pairing for a chocolate advertisement, set this Cailler poster apart from the many food posters of its era. Leonetto Cappiello, the Florentine-born designer who worked mostly in Paris, favored simple shapes, flat areas of color, and bold lettering that could catch a passerby's eye from across a street. The title's word "Frigor" points to cold, a theme that suits a white-furred bear scene promoting a sweet. The poster was issued in 1929 by Les Nouvelles Affiches Cappiello, the Paris studio that printed Cappiello's lithographs, and it reflects the high point of French poster design in the 1920s.
| Created / published | Paris : Les Nouvelles Affiches Cappiello, 32, Rue Beaujon, 1929. |
|---|---|
| Medium | 1 print (poster) : lithograph, color ; 128 x 91 cm. |
| Genre | Posters French 1920-1930.Lithographs Color 1920-1930. |
| Notes | Devambez, Socté. Anme. Title from item. |
| Subjects | Polar bears--1920-1930. Confections--France--1920-1930. Chocolate industry--France--1920-1930. Advertisements--France--1920-1930. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 4,068 × 5,000 px · prints to 14 × 17 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-225120 |
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