Think! Are you content for him to fight for you? Won't you do your bit? We shall win but you must help. Join to-day / Chorley & Pickersgill Ltd., The Electric Press, Leeds and London. – Antique Print
![Think! Are you content for him to fight for you? Won't you do your bit? We shall win but you must help. Join to-day / Chorley & Pickersgill Ltd., The Electric Press, Leeds and London., London : Parliamentary Recruiting Committee, [1915] — vintage poster](https://images.jameslantos.com/img/43/435cf73a6d1e-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Think! Are you content for him to fight for you? Won't you do your bit? We shall win but you must help. Join to-day / Chorley & Pickersgill Ltd., The Electric Press, Leeds and London., preserved in this vintage poster. An authentic image from the Library of Congress, it carries the weight of the real historical record.
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Think! Are you content for him to fight for you? Won't you do your bit? We shall win but you must help. Join to-day / Chorley & Pickersgill Ltd., The Electric Press, Leeds and London.
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Poster number 38 in the Parliamentary Recruiting Committee's series asks its viewer a pointed question: "Are you content for him to fight for you?" The stark opening word, "Think!", paired with the appeal "Join to-day," reflects the pressure on civilian men in Britain in 1915, when the army still depended on volunteers and conscription had not yet begun in 1916. The lithograph was printed by Chorley & Pickersgill in Leeds and London, a firm that produced many of the government's wartime posters. Its direct address to the reader, which puts the question to the man looking at it, was a common tactic in campaigns aimed at men who had not yet enlisted.
| Created / published | London : Parliamentary Recruiting Committee, [1915] |
|---|---|
| Medium | 1 print (poster) : lithograph ; 50 x 76 cm. |
| Genre | War posters British 1910-1920.Lithographs 1910-1920. |
| Notes | Poster no. 38. Title from item. |
| Subjects | World War, 1914-1918--Recruiting & enlistment--Great Britain. Recruiting & enlistment--England--1910-1920. Soldiers--British--1910-1920. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 5,000 × 4,004 px · prints to 17 × 13 in at 300 dpi |
| Reference | 1200_Think_Are_you_content_f_1915 |
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