If the cap fits you, join the army to-day / printed by A. White & Co., 6, Hill Street, Finsbury, E.C. – Historic Photo Reproduction
![If the cap fits you, join the army to-day / printed by A. White & Co., 6, Hill Street, Finsbury, E.C., London : Parliamentary Recruiting Committee, [1915] — vintage poster](https://images.jameslantos.com/img/26/262ea394ac60-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: If the cap fits you, join the army to-day / printed by A. White & Co., 6, Hill Street, Finsbury, E.C., preserved in this vintage poster. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
If the cap fits you, join the army to-day / printed by A. White & Co., 6, Hill Street, Finsbury, E.C.
Order a print
Thank you. Your order went through, and a receipt is on its way by email.
Secure checkout · SSL encryptedPowered by Stripe and PayPal
Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.
The phrase "If the cap fits you" makes this poster particular: it asks a civilian reader to see himself in a military cap and take the hint, rather than offering a direct appeal. It was issued by the London-based Parliamentary Recruiting Committee in 1915, when Britain was relying on voluntary enlistment and public pressure to fill the ranks of the expanding wartime army. The poster is number 53 in the committee's series and was printed by the lithographic firm A. White & Co. of Finsbury. Its color lithography and mass-produced format reflect how widely such posters were displayed on hoardings, in shop windows and on public buildings during the war.
| Created / published | London : Parliamentary Recruiting Committee, [1915] |
|---|---|
| Medium | 1 print (poster) : lithograph, color ; 75 x 50 cm. |
| Genre | War posters British 1910-1920.Lithographs Color 1910-1920. |
| Notes | Poster no. 53. Title from item. |
| Subjects | World War, 1914-1918--Recruiting & enlistment--Great Britain. Military uniforms--British--1910-1920. Hats--1910-1920. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 4,159 × 5,164 px · prints to 14 × 17 in at 300 dpi |
| Reference | 1084_If_the_cap_fits_you_joi_1915 |
More from the World War I collection
Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
