Snapshots of the Past

Falls Brand Apples crate label, Chelan Falls Orchards – Antique Print

Falls Brand Apples crate label, Chelan Falls Orchards — historic image
Falls Brand Apples crate label, Chelan Falls Orchards. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Falls Brand Apples crate label, Chelan Falls Orchards in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Falls Brand Apples crate label, Chelan Falls Orchards

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Fruit crate labels like this one were printed to sell apples in a way that a buyer could recognize from across a store or a railcar. This example carries the Falls Brand name and the Chelan Falls Orchards imprint, tying the fruit to a specific packing operation in the Chelan region of central Washington. Apple growers there began shipping fruit in volume after railroads reached the valley in the early 1900s, and the colorful lithographed crate art of that period became a form of advertising in its own right. Pictures like this one show how packers used bold color and simple scenes to build brand loyalty among shoppers far from the orchards.

Original scan960 × 720 px
ReferenceSlide115

More from the Fruit & Vegetable Labels collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.