Pabst Malt Extract advertisement, The Best Tonic, Pabst Brewing Co. – Historic Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Pabst Malt Extract advertisement, The Best Tonic, Pabst Brewing Co., a historic image rich in period detail. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
The framed print arrives ready to hang; the unframed option suits custom framing. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Pabst Malt Extract advertisement, The Best Tonic, Pabst Brewing Co.
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Pabst Malt Extract was sold as a tonic rather than a beer, and this advertisement leans hard on that claim, calling the product "The Best Tonic." The Pabst Brewing Company of Milwaukee marketed malt extract in the late 19th and early 20th centuries as a health drink for nursing mothers, invalids and anyone run down, at a time when alcohol-free malt products were widely promoted for their supposed nourishment. Notice how the wording and imagery lean on medical respectability rather than on beer, a telling sign of how the brewery positioned itself while Prohibition loomed.
| Original scan | 562 × 882 px |
|---|---|
| Reference | 1625 |
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