Snapshots of the Past

Pabst Blue Ribbon Beer Advertisement: Always Pure – Vintage Print

Pabst Blue Ribbon Beer Advertisement: Always Pure — historic image
Pabst Blue Ribbon Beer Advertisement: Always Pure. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Pabst Blue Ribbon Beer Advertisement: Always Pure, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

The framed print arrives ready to hang; the unframed option suits custom framing. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Pabst Blue Ribbon Beer Advertisement: Always Pure

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This advertisement puts the brand's name and its promise of purity front and center, the two ideas Pabst built its marketing around. Pabst Blue Ribbon was brewed in Milwaukee, a city whose brewing trade grew from its German immigrant community. Purity claims like this one were common in beer advertising in the late 19th and early 20th centuries, when brewers wanted to reassure customers about cleanliness at a time of growing public concern over food and drink. The wording also reflects the period's emphasis on wholesome, trustworthy products sold under a recognizable name.

Original scan610 × 892 px
Reference941

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.