Snapshots of the Past

One Good Turn: Pabst Blue Ribbon Beer advertisement – Historic Print

One Good Turn: Pabst Blue Ribbon Beer advertisement — historic image
One Good Turn: Pabst Blue Ribbon Beer advertisement. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This historic image of One Good Turn: Pabst Blue Ribbon Beer advertisement brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

One Good Turn: Pabst Blue Ribbon Beer advertisement

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This advertisement takes its headline from the proverb "one good turn deserves another," a play on words that fits the old habit of selling beer as a friendly, neighborly reward. Pabst Blue Ribbon was brewed in Milwaukee, a city whose brewing industry shaped its identity, and the brand grew into one of the country's best-known beers over the twentieth century. Ads like this one show how brewers tried to tie their product to everyday pleasures like conversation, leisure and a shared drink after work. Notice how the copy and layout aim for warmth rather than hard sales.

Original scan591 × 800 px
Reference1464

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.