Schlitz beer advertisement: Good Intentions, Not Enough – Vintage Wall Art
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Schlitz beer advertisement: Good Intentions, Not Enough, preserved in this historic image. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
Order it framed and ready to hang, or unframed to match a frame you already love. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Schlitz beer advertisement: Good Intentions, Not Enough
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The headline is the first thing to notice: "Good Intentions, Not Enough" is a wry line for a beer advertisement, using a moralizing phrase to make a sales pitch read as a joke. Schlitz, founded in Milwaukee in the nineteenth century, grew into one of the largest brewers in the United States, and its print advertising was central to how it reached drinkers. Ads like this one show how beer makers of that era relied on humor, catchy phrasing and a relaxed, everyday tone to sell their product.
| Original scan | 640 × 913 px |
|---|---|
| Reference | 831 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
