Schlitz beer ad: "You don't have to wait until after the war – Historic Reproduction
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Schlitz beer ad: "You don't have to wait until after the war, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Schlitz beer ad: "You don't have to wait until after the war
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The headline makes a wartime promise in a single line: a Schlitz could be enjoyed now, without waiting for the war to end. During the Second World War, Milwaukee brewers like Schlitz faced shortages of grain and metal as materials went to the military, and many adjusted production or advertising to reassure customers that ordinary pleasures had not disappeared. Ads of this kind, which kept familiar brand names before readers and hinted that normal life would return, reveal as much about home-front morale as about the beer itself. The copy speaks to a reader who is waiting and hoping, which is what makes it worth a closer look.
| Original scan | 687 × 900 px |
|---|---|
| Reference | 557 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
