Snapshots of the Past

Blatz Milwaukee's finest beer 1949 magazine advertisement with dress designer – Historic Print

Blatz Milwaukee's finest beer 1949 magazine advertisement with dress designer — historic image
Blatz Milwaukee's finest beer 1949 magazine advertisement with dress designer. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Blatz Milwaukee's finest beer 1949 magazine advertisement with dress designer, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Blatz Milwaukee's finest beer 1949 magazine advertisement with dress designer

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Here a dress designer is pictured in a 1949 magazine advertisement for Blatz, the Milwaukee brewery whose slogan promoted the beer as the city's finest. Pairing a fashion designer with a beer ad was an unusual choice for its day, when most brewery advertising leaned on sports, outdoor scenes, or working-class settings. Postwar American magazines were full of this kind of glossy, aspirational imagery, and the ad shows how brewers tried to reach a broader audience of women and urban consumers. Blatz was one of the large regional breweries of the mid-century Midwest, so the piece also offers a window into how beer was marketed to the public in the years after World War II.

Original scan607 × 846 px
Reference511

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.