Budweiser advertisement: "I see you have excellent taste – Historic Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Budweiser advertisement: "I see you have excellent taste, preserved in this historic image. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Budweiser advertisement: "I see you have excellent taste
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The line "I see you have excellent taste" is the hook of this Budweiser advertisement, a flattering, conversational pitch that makes the viewer the one with the good judgment. Budweiser was brewed by Anheuser-Busch in St. Louis, and the company introduced the beer in 1876 and used lithographs, posters and printed ads to build its national reputation. Advertising of this kind worked by tying a brand to ideas of taste, sociability and status rather than by describing the product itself. Looking at it today, the slogan shows how beer makers of the period courted buyers as discerning consumers.
| Original scan | 697 × 905 px |
|---|---|
| Reference | 1616 |
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