Pepsi-Cola advertisement: Today's Look reflects today's taste in light refreshment – Historic Reproduction
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Pepsi-Cola advertisement: Today's Look reflects today's taste in light refreshment, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Pepsi-Cola advertisement: Today's Look reflects today's taste in light refreshment
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Here the drink is pitched less as a thirst-quencher than as a matter of style: the headline ties Pepsi-Cola to "today's look" and "today's taste," the sort of pairing of modern fashion and everyday refreshment that soft-drink advertisers leaned on heavily in the mid-twentieth century. Pepsi-Cola had been created in New Bern, North Carolina, in the 1890s, and by the time of advertisements like this one it was competing with Coca-Cola for national shelf space and public loyalty. Look closely at how the ad frames the product as a light, modern choice, a sales strategy that reflects how American consumer culture was changing.
| Original scan | 612 × 842 px |
|---|---|
| Reference | 1500 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
