Snapshots of the Past

Pepsi-Cola magazine advertisement: Today's pace is for the Slender – Historic Reproduction

Pepsi-Cola magazine advertisement: Today's pace is for the Slender — historic image
Pepsi-Cola magazine advertisement: Today's pace is for the Slender. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Pepsi-Cola magazine advertisement: Today's pace is for the Slender. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Pepsi-Cola magazine advertisement: Today's pace is for the Slender

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Here the slogan does most of the work: "Today's pace is for the Slender" pitches a cola as a light, modern choice for people keeping up with a busy day and a changing sense of fashion. Pepsi-Cola, created in the 1890s, became a major rival to Coca-Cola and leaned heavily on magazine advertising to reach households across the country. Ads like this one show how soft drinks were sold on lifestyle as well as taste, tying a bottle of cola to an active, up-to-date routine. It is a useful window onto how American beverage makers spoke to consumers in the mid-20th century.

Original scan581 × 800 px
Reference1455

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.