Pabst Malt Extract magazine advertisement with horseback rider – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This rare historic image captures Pabst Malt Extract magazine advertisement with horseback rider in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Pabst Malt Extract magazine advertisement with horseback rider
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Set beside a rider on horseback, this magazine advertisement promotes Pabst Malt Extract, a malt-based tonic from the Pabst Brewing Company of Milwaukee, as a wholesome pick-me-up rather than a beer. Malt extracts like this were widely sold in the decades around 1900, when brewers, many under growing temperance pressure, marketed nonalcoholic malt products as nourishment. Pairing the product with an active outdoor figure reflects the era's habit of tying consumer goods to vigor and good health. Ads like this show how brewers adapted their names to the public mood before national Prohibition took effect in 1920.
| Original scan | 800 × 622 px |
|---|---|
| Reference | 959 |
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