Snapshots of the Past

Johann Hoff's Malt Extract advertisement with strongman and horse – Vintage Print

Johann Hoff's Malt Extract advertisement with strongman and horse — historic image
Johann Hoff's Malt Extract advertisement with strongman and horse. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Johann Hoff's Malt Extract advertisement with strongman and horse in remarkable detail. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Johann Hoff's Malt Extract advertisement with strongman and horse

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A strongman posing beside a horse sets this advertisement apart from the other drink pieces on the board, presenting a malt extract as a source of physical strength. Johann Hoff's malt products were sold as tonics, and advertisers of the late 1800s and early 1900s often used feats of strength and muscular athletes to suggest that their goods built stamina. The image reflects a wider period when malt-based preparations and patent remedies were promoted through bold, eye-catching illustrations aimed at a general public. Notice how the pairing of man and horse conveys power, a common appeal of the era.

Original scan589 × 941 px
Reference1627

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.