Snapshots of the Past

Advertisement for Johann Hoff's Malt Extract with an owl – Vintage Print

Advertisement for Johann Hoff's Malt Extract with an owl — historic image
Advertisement for Johann Hoff's Malt Extract with an owl. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Advertisement for Johann Hoff's Malt Extract with an owl, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Advertisement for Johann Hoff's Malt Extract with an owl

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An owl is the odd detail in this advertisement for Johann Hoff's Malt Extract, which sits among the drink images on this board. Johann Hoff was a German firm that sold malt extract as a tonic, a thick, sweet syrup made from malted barley and promoted in the late 1800s and early 1900s as a food for building strength, especially for children, nursing mothers and anyone recovering from illness. Ads of this kind relied on bold color and eye-catching figures to stand out in crowded newspapers and magazines, and the owl, a symbol of wisdom and watchfulness, was a memorable choice for a health product.

Original scan636 × 903 px
Reference6

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.