Snapshots of the Past

Appleton Brand Apples crate label, Newtown Pippins – Antique Print

Appleton Brand Apples crate label, Newtown Pippins — historic image
Appleton Brand Apples crate label, Newtown Pippins. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Appleton Brand Apples crate label, Newtown Pippins in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Appleton Brand Apples crate label, Newtown Pippins

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Lead with the variety named on this label: the Newtown Pippin, a green-skinned, tart apple that was grown in Newtown, on Long Island, New York, and became one of the most prized export apples of the nineteenth century. Crate labels like this one were printed to catch the eye of buyers in crowded markets, so the brand name and bright chromolithographed artwork did real commercial work. Growers used these labels to tie a name to their fruit, which helped shipments stand out and build a reputation for quality. Note the typography and color, which show how American fruit packers borrowed the tools of advertising printing.

Original scan960 × 720 px
ReferenceSlide87

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.