Snapshots of the Past

Valley Brand Newtown Pippins Apples crate label – Vintage Print

Valley Brand Newtown Pippins Apples crate label — historic image
Valley Brand Newtown Pippins Apples crate label. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Valley Brand Newtown Pippins Apples crate label. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

The framed print arrives ready to hang; the unframed option suits custom framing. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Valley Brand Newtown Pippins Apples crate label

Order a print

Secure checkout · SSL encryptedPowered by Stripe and PayPal

Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.

Sign up for our newsletter

Sent securely. No purchase needed. Unsubscribe anytime.

Ask about licensing or this print

Newtown Pippin was among the most prized apples in nineteenth-century America, and crate labels like this one show how growers used bright chromolithographed art to sell fruit across the country. Valley Brand, the name printed on the label, points to a shipping-era marketing style in which a fruit label was meant to catch the eye of buyers on a crowded grocer's shelf or a wholesale dock. The Newtown Pippin, a green-yellow, tart apple that originated on Long Island in New York, was valued for keeping well in storage and shipping, which made it a favorite export, especially to England. Crate labels like this one are worth studying for both their lithographic color work and what they reveal about the commercial orchards that depended on rail and steamship routes.

Original scan960 × 720 px
ReferenceSlide57

More from the Fruit & Vegetable Labels collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.