Snapshots of the Past

Valley Brand Newtown Pippins Apples crate label – Historic Print

Valley Brand Newtown Pippins Apples crate label — historic image
Valley Brand Newtown Pippins Apples crate label. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This historic image of Valley Brand Newtown Pippins Apples crate label brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Valley Brand Newtown Pippins Apples crate label

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Newtown Pippin apples were among the most prized fruit in American and English markets through the nineteenth century, and this crate label promoted one brand of them. Such labels were printed in color lithography and pasted onto wooden shipping crates, where they worked as early advertising, using bright landscapes, fruit, and bold lettering to catch the eye of buyers in crowded commission houses. The Newtown Pippin, a green-skinned variety first grown on Long Island, was favored for its keeping qualities and was shipped to Europe in quantity. Labels like this one reveal how growers from the orchard regions of the West Coast and Northeast marketed their produce, and they remain valuable records of commercial design from the period.

Original scan3,000 × 2,250 px · prints to 10 × 8 in at 300 dpi
ReferenceSlide56

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