Snapshots of the Past

Madesko Brand Pajaro Valley Apples crate label – Vintage Wall Art

Madesko Brand Pajaro Valley Apples crate label — historic image
Madesko Brand Pajaro Valley Apples crate label. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Madesko Brand Pajaro Valley Apples crate label, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Madesko Brand Pajaro Valley Apples crate label

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Pajaro Valley, on the Monterey Bay coast of California, was known for its apples, and this crate label for the Madesko brand carries that regional name in its title. Fruit crate labels like this one were printed in large runs and pasted onto wooden shipping boxes so buyers in distant markets could recognize a grower's fruit at a glance. Their bold colors and stylized scenes were a deliberate form of advertising, meant to make a crate stand out on a crowded railcar or grocer's shelf. Labels of this kind are now prized as examples of early commercial lithography and as records of the agricultural trade that shaped towns along the California coast.

Original scan960 × 720 px
ReferenceSlide162

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