Hollywood Playhouse now Two a day A cavalcade of vaudeville (S) Ride the big red cars. – Vintage Poster
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Hollywood Playhouse now Two a day A cavalcade of vaudeville (S) Ride the big red cars. comes to life in this vintage poster, reproduced from the original with every detail intact. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
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Hollywood Playhouse now Two a day A cavalcade of vaudeville (S) Ride the big red cars.
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The poster advertises the Hollywood Playhouse and invites Los Angeles audiences to "ride the big red cars," a nod to the Pacific Electric Railway's red streetcars that carried riders across the region. Its "two a day" billing points to the twice-daily schedule of vaudeville, a format that was losing ground to motion pictures and radio by the late 1930s. The Federal theater Project, a New Deal program that put unemployed theater workers back on stage, sponsored the show. Its silkscreen color and bold lettering are typical of the WPA poster studios, which made low-cost publicity for government-funded arts projects.
| Created / published | 1938 |
|---|---|
| Medium | 1 print (poster) : silkscreen color. |
| Notes | Work Projects Administration Poster Collection (Library of Congress). · Federal Theatre Project (U.S.) sponsor. |
| Subjects | Vaudeville shows--California--Los Angeles--1930-1940. |
| Source | Library of Congress, Work Projects Administration Poster Collection |
| Original scan | 4,096 × 2,751 px · prints to 14 × 9 in at 300 dpi |
| Reference | 235_Hollywood_Playhouse_now_1938 |
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