Rural Electrification Administration, U.S. Department of Agriculture / Beall. – Historic Print
![Rural Electrification Administration, U.S. Department of Agriculture / Beall., [193-] — vintage poster](https://images.jameslantos.com/img/8a/8acd07e3b365-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Rural Electrification Administration, U.S. Department of Agriculture / Beall. comes to life in this vintage poster, reproduced from the original with every detail intact. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.
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Rural Electrification Administration, U.S. Department of Agriculture / Beall.
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A color poster from the 1930s that features children, a subject that distinguishes it within the Rural Electrification Administration's public relations material. The REA was created in 1935 as part of the New Deal to extend electric service to farms and small communities that private utilities had largely bypassed, when only about one farm in ten had power. The poster is credited to Beall, and it was meant to build public support for the program. Posters like this one stressed how electricity could lighten farm work and improve rural family life.
| Created / published | [193-] |
|---|---|
| Medium | 1 print (poster) : color. |
| Genre | Posters 1930-1940.Prints Color 1930-1940. |
| Notes | Promotional goal: U.S. D61. 193-. |
| Subjects | United States.--Rural Electrification Administration--Public relations. Children--1930-1940. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,696 × 2,128 px · prints to 6 × 7 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-215931 |
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