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Lend the way they fight--Buy bonds to your utmost Music makes for morale--A singing army is a fighting army / W.G.S. – Vintage Wall Art

Lend the way they fight--Buy bonds to your utmost Music makes for morale--A singing army is a fighting army / W.G.S., Brooklyn, N.Y. : Latham Litho. & Ptg. Co., [1917] — vintage poster
Lend the way they fight--Buy bonds to your utmost Music makes for morale--A singing army is a fighting army / W.G.S., Brooklyn, N.Y. : Latham Litho. & Ptg. Co., [1917]. Vintage poster from the Government & Politics collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare vintage poster captures Lend the way they fight--Buy bonds to your utmost Music makes for morale--A singing army is a fighting army / W.G.S. in remarkable detail. An authentic image from the Library of Congress, it carries the weight of the real historical record.

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Lend the way they fight--Buy bonds to your utmost Music makes for morale--A singing army is a fighting army / W.G.S.

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The slogan on this 1917 poster sets home-front finance beside the battlefield: it asks readers to lend the way soldiers fight and to buy bonds to their utmost. The year matched the United States' entry into the First World War, when the federal government needed large sums quickly and turned to Liberty Bonds sold through repeated Liberty Loan drives. Posters like this one carried those appeals into streets, shop windows and workplaces, presenting a bond purchase as a patriotic duty for ordinary households. The direct comparison in its wording is worth noticing when reading the design as wartime persuasion.

Created / publishedBrooklyn, N.Y. : Latham Litho. & Ptg. Co., [1917]
Medium1 print (poster) : lithograph, color ; 69 x 99 cm.
GenreWar posters American 1910-1920.Lithographs Color 1910-1920.
NotesF. 209-D. Poster has been cut to irregular shape.
SubjectsWorld War, 1914-1918--Economic & industrial aspects--United States. War bonds & funds--United States--1910-1920. Grenades--1910-1920. Bugles--1910-1920. Singing--1910-1920.
SourceLibrary of Congress, Prints and Photographs Division
Original scan4,490 × 3,603 px · prints to 15 × 12 in at 300 dpi
ReferenceAMZ-SOTP-HPA-221530

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