Snapshots of the Past

[View from exterior of window displays and interior of IGA grocery store, Chicago, Ill.] – Historic Reproduction

[View from exterior of window displays and interior of IGA grocery store, Chicago, Ill.], 1930 Oct. 8. — historic photograph
[View from exterior of window displays and interior of IGA grocery store, Chicago, Ill.], 1930 Oct. 8.. Historic photograph from the Chicago collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with [View from exterior of window displays and interior of IGA grocery store, Chicago, Ill.], a historic photograph rich in period detail. The original is held by the Library of Congress, so what you hang is a true record of its time.

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[View from exterior of window displays and interior of IGA grocery store, Chicago, Ill.]

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This photograph stands out for its double view: the camera sits outside the storefront, so the window displays and the interior of an IGA grocery in Chicago appear in one frame. The IGA name refers to the Independent Grocers Alliance, a cooperative network that let locally owned stores share buying power and branding, a model that gained ground as large chain stores expanded in the 1920s and 1930s. The record dates the image to October 8, 1930, though the catalog notes that this information comes from an old caption card and has not been verified. Even so, the picture offers a useful look at how grocers arranged goods to draw customers in during the early Depression years.

Created / published1930 Oct. 8.
Medium1 photographic print.
NotesThis record contains unverified, old data from caption card. Caption card tracings: Grocery stores; Geogr.
SourceLibrary of Congress, Prints and Photographs Division
Original scan1,536 × 1,226 px · prints to 5 × 4 in at 300 dpi
ReferenceAMZ-SOTP-HPA-146873

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