Snapshots of the Past

The sunny South / The Graphic Co. lith., N.Y. – Historic Print

The sunny South / The Graphic Co. lith., N.Y., c1874. — antique lithograph
The sunny South / The Graphic Co. lith., N.Y., c1874.. Antique lithograph from the Fruit & Vegetable Labels collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare antique lithograph captures The sunny South / The Graphic Co. lith., N.Y. in remarkable detail. An authentic image from the Library of Congress, it carries the weight of the real historical record.

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The sunny South / The Graphic Co. lith., N.Y.

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The Sunny South" is a fruit label whose name alone suggests the warm growing regions that northern markets relied on for citrus and other produce. Chromolithography, which built up color from a separate stone for each hue, let The Graphic Company of New York turn out bright, detailed labels that could be pasted onto crates and boxes. Labels like this helped a shipper's fruit stand out on crowded railway platforms and grocers' shelves. The copyright notation in the record suggests the design was registered to protect it from imitation.

Created / publishedc1874.
Medium1 print : chromolithograph.
GenreAdvertisements 1870-1880.Chromolithographs Color 1870-1880.
Notes1064(?) U.S. Copyright Office
SubjectsFruit--1870-1880.
SourceLibrary of Congress, Prints and Photographs Division
Original scan1,446 × 1,153 px · prints to 5 × 4 in at 300 dpi
ReferenceAMZ-SOTP-HPA-216122

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