Victor bicycles, Overman Wheel Company, Boston, New York, ... / Will H. Bradley – Historic Print
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Victor bicycles, Overman Wheel Company, Boston, New York, ... / Will H. Bradley, preserved in this vintage poster. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
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Victor bicycles, Overman Wheel Company, Boston, New York, ... / Will H. Bradley
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Will H. Bradley's Victor bicycle poster stands out among the bicycle advertising on this board for its flat, decorative style, which drew on the Art Nouveau look then spreading from Europe. Bradley produced this color lithograph in 1895 to promote bicycles made by the Overman Wheel Company, whose Victor brand was among the best-known American makers of the period. The bicycle craze of the mid-1890s brought many such posters into the streets, and Bradley's stylized figures and bold color areas show how commercial artists were turning advertising into a respected art form.
| Created / published | 1895 |
|---|---|
| Medium | 1 print (poster) : color. |
| Notes | Lithograph printed by Harper & Brothers, New York. Reverse: cover by M. Parrish for Harper's Weekly, Christmas, 1895 [can't see since encapsulated with backing sheet]. Promotional goal: US. D41. 1895; US. K22. 1895. This record contains unverified, old data from caption card. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,054 × 1,536 px · prints to 4 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-116415 |
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