Snapshots of the Past

Victor Bicycles. Overman Wheel Co. / Bradley. – Historic Reproduction

Victor Bicycles. Overman Wheel Co. / Bradley., [1896] — vintage poster
Victor Bicycles. Overman Wheel Co. / Bradley., [1896]. Vintage poster from the Bicycles collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Victor Bicycles. Overman Wheel Co. / Bradley., preserved in this vintage poster. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.

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Victor Bicycles. Overman Wheel Co. / Bradley.

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The Victor name on this 1896 color poster belongs to the Overman Wheel Company, a Massachusetts maker whose bicycles were among the best-known brands of the decade. The title also credits Bradley, but the record does not say whether that name refers to the artist, printer, or a related firm. The 1890s were the height of the bicycle craze, when the "safety" bicycle with two wheels of equal size made cycling practical for many more people, including women. Posters like this one used bold color lithography to sell that new freedom of movement, and they now serve as a window into how manufacturers marketed the machines to a broad public.

Created / published[1896]
Medium1 print (poster) : color.
GenreAdvertisements 1890-1900.Posters American 1890-1900.Prints Color 1890-1900.
NotesPromotional goal: U.S. D41. 1896.
SubjectsBicycles & tricycles--1890-1900.
SourceLibrary of Congress, Prints and Photographs Division
Original scan1,133 × 1,447 px · prints to 4 × 5 in at 300 dpi
ReferenceAMZ-SOTP-HPA-217053

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