Non Plus Ultra – Antique Print
![Non Plus Ultra, [ca. 1930] — historic print](https://images.jameslantos.com/img/09/09d280e426cd-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Non Plus Ultra, preserved in this historic print. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.
Order it framed and ready to hang, or unframed to match a frame you already love. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Non Plus Ultra
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The name "Non Plus Ultra" is Latin for roughly "nothing further beyond," a boast of unsurpassed quality that makers often used on tobacco labels. This example was printed in color around 1930 by Klingenberg G.m.b.H. of Detmold, Germany, and its catalog number and sheet mark show it was one of a numbered series. Its subject headings tie it to the cigar trade and to women, reflecting how advertisers of the period used stylish imagery to sell tobacco. Photomechanical color printing made such labels affordable in large runs, so surviving examples offer a useful view of commercial design in the 1920s and 1930s.
| Created / published | [ca. 1930] |
|---|---|
| Medium | 1 photomechanical print : color. |
| Genre | Tobacco package labels 1920-1940.Photomechanical prints Color 1920-1940. |
| Notes | G.K. no. 16466. Blatt 1. Klingenberg G. m. b. H., Detmold. |
| Subjects | Cigar industry--1920-1940. Women--1920-1940. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 4,667 × 3,752 px · prints to 16 × 13 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-220034 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
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![[Cigar box label, printed by a German firm, showing head-shoulders portrait of a man, facing right, superimposed over waterfront scene, with border of gold coins]](https://images.jameslantos.com/img/93/93ff05ddffe7-400.webp)