Snapshots of the Past

Nuit et jour" on emploie les plaques Jougla dans le monde entier / Affiches Artistiques Étabts. Minot – Historic Photograph Print

Nuit et jour" on emploie les plaques Jougla dans le monde entier / Affiches Artistiques Étabts. Minot, [ca. 1905] — historic photograph
Nuit et jour" on emploie les plaques Jougla dans le monde entier / Affiches Artistiques Étabts. Minot, [ca. 1905]. Historic photograph from the Daguerreotypes & Early Photography collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic photograph captures Nuit et jour" on emploie les plaques Jougla dans le monde entier / Affiches Artistiques Étabts. Minot in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

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Nuit et jour" on emploie les plaques Jougla dans le monde entier / Affiches Artistiques Étabts. Minot

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The slogan "Nuit et jour" ("Night and Day") is the first thing to notice here: the poster promotes Jougla plates as usable in every light and every hour, and it presents photographic plates as a commercial product rather than an artistic one. It was printed by the Société de la Grande Imprimerie Artistique, Établissements Minot, a Paris firm that produced large color posters for advertisers. Chromolithography, which built up color from several stone or plate impressions, was the standard method for such posters around 1905, when French commercial art was at its most elaborate. The large format of 146 by 108 cm suggests it was meant to be seen from a distance on a street wall.

Created / published[ca. 1905]
Medium1 print (poster) : chromolithograph ; 146 x 108 cm.
Genre34 Rue des Martyrs
Notes[ca. 1905]
SubjectsSté. de la Gde. Imp. Art.que Établts. Minot
Original scan3,806 × 4,697 px · prints to 13 × 16 in at 300 dpi
ReferenceAMZ-SOTP-HPA-220204

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