Peace poster for Derry & Toms, Henley's Rhymes

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This poster promotes Derry & Toms, the London department store on Kensington High Street, and pairs the store's name with verse from *Henley's Rhymes*, a link that places it in the world of popular printed writing. Derry & Toms was known to shoppers for its broad range of goods and, in later decades, its rooftop garden. Peace-themed posters like this one often appeared when the public was looking for reassurance and a return to everyday life, and rhyming copy was a common way to make a message stick. Look closely at how the verse and the store's name share the space, since that balance of sentiment and selling is the picture's most revealing feature.

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