The New Ford roadster – Vintage Print
![The New Ford roadster, [between 1927 and 1934] — historic print](https://images.jameslantos.com/img/e5/e5a4036432d0-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with The New Ford roadster, a historic print rich in period detail. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.
Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
The New Ford roadster
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This color halftone advertisement promotes the new Ford roadster, a two-seat open car. Ford introduced the Model A in late 1927 to replace the long-running Model T, and the roadster, often fitted with an open rumble seat, was one of its most popular body styles for buyers who wanted a sporty car for weekends and touring. Halftone printing let advertisers reproduce color illustrations in magazines, so the car could be shown in bright, fresh tones. The piece dates from the years just before and after the 1929 crash, when automakers worked hard to make new models look appealing to a cautious public.
| Created / published | [between 1927 and 1934] |
|---|---|
| Medium | 1 photomechanical print : halftone, color. |
| Genre | Advertisements 1920-1940.Halftone photomechanical prints Color 1920-1940. |
| Notes | Wittemann Collection. |
| Subjects | Ford Motor Company--Products--1920-1940. Convertible automobiles--1920-1940. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,454 × 1,140 px · prints to 5 × 4 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-216787 |
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