Since the beginning careful Ford owners have used Mobiloil--The new Mobiloil is here – Historic Reproduction
![Since the beginning careful Ford owners have used Mobiloil--The new Mobiloil is here, [1929] — vintage poster](https://images.jameslantos.com/img/e5/e57078cecdbc-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Since the beginning careful Ford owners have used Mobiloil--The new Mobiloil is here, a vintage poster rich in period detail. The original is held by the Library of Congress, so what you hang is a true record of its time.
Order it framed and ready to hang, or unframed to match a frame you already love. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Since the beginning careful Ford owners have used Mobiloil--The new Mobiloil is here
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The poster's headline claims that Ford owners have used Mobiloil "since the beginning" and presents a new version as the next step in that loyalty. Ford's Model T had put cars within reach of millions of American families, and by 1929 the company had replaced it with the Model A, so the message reached drivers who were already choosing new cars and new maintenance habits. Mobiloil was made by the Vacuum Oil Company, later part of Socony-Vacuum, and its red flying horse trademark was a familiar sign at service stations. The poster's bold text and direct appeal to car owners show how oil companies competed for drivers' loyalty during the decade.
| Created / published | [1929] |
|---|---|
| Medium | 1 print (poster) : color. |
| Genre | Advertisements 1920-1930.Posters American 1920-1930.Prints Color 1920-1930. |
| Notes | Promotional goal: U.S. C23.C72. 1929. Exhibited: American Treasures of the Library of Congress. |
| Subjects | Automobiles--American--1920-1930. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,192 × 1,494 px · prints to 4 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-218331 |
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