Snapshots of the Past

Niagara Falls will be destroyed unless ... this is an appeal for help – Historic Reproduction

Niagara Falls will be destroyed unless ... this is an appeal for help, [published 1959] — historic print
Niagara Falls will be destroyed unless ... this is an appeal for help, [published 1959]. Historic print from the State Parks collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic print of Niagara Falls will be destroyed unless ... this is an appeal for help. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Niagara Falls will be destroyed unless ... this is an appeal for help

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Its headline warns that Niagara Falls "will be destroyed unless" the public acts, a blunt message aimed at the water diversions that power companies were building along the Niagara River in the early 1900s. The American Civic Association, a conservation group, used this kind of alarm to rally support for keeping the cataract's flow intact. The ad belongs to a wider campaign that eventually led to federal limits on how much water could be taken for generating power. Edgar R. Jones reprinted it in 1959 as an example of the period's advertising, where it reads now as an early piece of conservation advocacy.

Created / published[published 1959]
Medium1 print.
GenreAdvertisements 1900-1910.Book illustrations 1950-1960.Prints 1950-1960.
NotesIllus. in: Those were the good old days: a happy look at American advertising, 1880-1930 / Edgar R. Jones. New York : Simon and Schuster, c1959, p. 118.
SubjectsAmerican Civic Association--Recruiting & enlistment--1900-1910. Conservation of natural resources--1900-1910. Niagara Falls (N.Y. and Ont.)--1900-1910.
SourceLibrary of Congress, Prints and Photographs Division
Original scan3,282 × 4,096 px · prints to 11 × 14 in at 300 dpi
ReferenceAMZ-SOTP-HPA-177643

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