Snapshots of the Past

That Extra Something! Coca-Cola wartime advertisement with soldier – Historic Print

That Extra Something! Coca-Cola wartime advertisement with soldier — historic image
That Extra Something! Coca-Cola wartime advertisement with soldier. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: That Extra Something! Coca-Cola wartime advertisement with soldier, preserved in this historic image. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

The framed print arrives ready to hang; the unframed option suits custom framing. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

That Extra Something! Coca-Cola wartime advertisement with soldier

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Few soda ads from the war years put a soldier front and center the way this one does, and the "That Extra Something!" line was the tagline Coca-Cola leaned on during World War II. The company's wartime campaigns often showed servicemen and women enjoying a bottle at home or on leave, linking the drink to everyday American life while troops were overseas. Coca-Cola also struck a famous deal to supply bottles to troops abroad, so the brand's presence in these ads carried extra weight for readers at the time. Look closely at the illustration style, which reflects the commercial art of the 1940s.

Original scan691 × 893 px
Reference605

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.