Snapshots of the Past

America's home town discovers the pause that refreshes (Coca-Cola advertisement) – Historic Print

America's home town discovers the pause that refreshes (Coca-Cola advertisement) — historic image
America's home town discovers the pause that refreshes (Coca-Cola advertisement). Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: America's home town discovers the pause that refreshes (Coca-Cola advertisement), preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

America's home town discovers the pause that refreshes (Coca-Cola advertisement)

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The headline casts the ad as a tribute to a hometown that stands in for America as a whole, a theme Coca-Cola returned to often in its advertising of the late 1920s and 1930s. The companion phrase, "the pause that refreshes," was introduced in 1929 and became one of the most durable slogans in American advertising, presenting a bottle of Coke as a brief break in the working day. Worth noticing is how the ad ties a national brand to familiar local life, a strategy that helped make the company part of everyday American culture.

Original scan568 × 800 px
Reference613

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.