Coca-Cola advertisement: "The drink that keeps you feeling fit – Historic Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Coca-Cola advertisement: "The drink that keeps you feeling fit, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Coca-Cola advertisement: "The drink that keeps you feeling fit
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The title pitches Coca-Cola as "the drink that keeps you feeling fit," a line that ties the soft drink to vigor and wellbeing rather than simple refreshment. Coca-Cola had been sold in the United States since 1886, when pharmacist John Pemberton's syrup was first served at a soda fountain in Atlanta, and by the early twentieth century the company was building its image through magazine and billboard advertising. Health and energy claims like this one reflect how beverage makers of the period marketed their products, often leaning on the idea that a bottle of cola could restore a tired person. The board places the piece among the drinks listed under Coca-Cola, though it sits oddly beside the wine, beer and spirits category it is filed under.
| Original scan | 693 × 928 px |
|---|---|
| Reference | 1587 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
