Coca-Cola "That Extra Something" WWII advertisement with soldier and Company Mail – Antique Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Coca-Cola "That Extra Something" WWII advertisement with soldier and Company Mail, preserved in this historic image. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
Order it framed and ready to hang, or unframed to match a frame you already love. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Coca-Cola "That Extra Something" WWII advertisement with soldier and Company Mail
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A wartime Coca-Cola advertisement that pairs a soldier with the Company's mail stands out among the brand's images from the period. The "That Extra Something" line was a stock slogan of Coca-Cola's World War II campaigns, which typically showed servicemen and women and the home front, linking the drink to the comfort of a bottle shared far from home. Coca-Cola was a major advertiser in the 1940s, and the company also worked to keep its bottling plants supplied and to present the product as a morale booster for troops overseas. Look closely at the soldier and the letter to see how the artist tied the everyday pleasure of a Coke to the emotional pull of news from home.
| Original scan | 687 × 903 px |
|---|---|
| Reference | 623 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
