Bininger's Traveler's Guide Bourbon, A.M. Bininger & Co., New York / lith. of Sarony, Major & Knapp, N.Y. – Historic Print
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Bininger's Traveler's Guide Bourbon, A.M. Bininger & Co., New York / lith. of Sarony, Major & Knapp, N.Y., preserved in this antique lithograph. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.
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Bininger's Traveler's Guide Bourbon, A.M. Bininger & Co., New York / lith. of Sarony, Major & Knapp, N.Y.
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Bininger's Traveler's Guide is a color lithograph advertising Bininger's Bourbon whiskey, sold under the name of A.M. Bininger & Co. of New York. The print was made by the lithographic firm Sarony, Major & Knapp, which was one of the busier commercial printers in New York in the early 1860s. Its copyright notice names Rufus Watles and L.C. Sanger, who held the rights to the design. Liquor makers of this period relied on bright, eye-catching labels and broadsides to set their brands apart on crowded shelves and in saloons, and color lithography made that kind of display affordable.
| Created / published | c1861. |
|---|---|
| Medium | 1 print : lithograph, color. |
| Genre | Labels 1860-1870.Lithographs Color 1860-1870. |
| Notes | Copyright by Rufus Watles & L.C. Sanger. |
| Subjects | Advertisements--1860-1870. Whiskey--1860-1870. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 3,826 × 4,658 px · prints to 13 × 16 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-220073 |
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