Bininger's Great Gun Bourbon, A.M. Bininger & Co., N.Y. / Sarony, Major & Knapp liths., N.Y. – Historic Print

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Bininger's Great Gun Bourbon, A.M. Bininger & Co., N.Y. / Sarony, Major & Knapp liths., N.Y. comes to life in this antique lithograph, reproduced from the original with every detail intact. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
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Bininger's Great Gun Bourbon, A.M. Bininger & Co., N.Y. / Sarony, Major & Knapp liths., N.Y.
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Bininger's Great Gun Bourbon is a bottle label from the New York liquor firm A.M. Bininger & Co., printed in color by the lithographers Sarony, Major & Knapp. Around 1860, the firm sold whiskey and other spirits in a city where distillers and merchants competed hard for shelf space, and eye-catching labels helped a brand stand out on bar shelves and in grocery stores. Multicolor lithography was costly but effective, and it made labels like this one a small showcase of mid-century commercial printing. The record credits copyright to Rufus Watles and L.C. Sanger, which points to the label's legal registration as a trade design.
| Created / published | c1860. |
|---|---|
| Medium | 1 print : lithograph, color. |
| Genre | Labels 1860.Lithographs Color 1860. |
| Notes | Copyright by Rufus Watles & L.C. Sanger. |
| Subjects | Advertisements--1860. Whiskey--1860. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 3,826 × 4,647 px · prints to 13 × 15 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-220074 |
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