Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y. – Vintage Print

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this antique lithograph of Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y.. The original is held by the Library of Congress, so what you hang is a true record of its time.
Order it framed and ready to hang, or unframed to match a frame you already love. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y.
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Gilbert & Parsons pitched this whiskey as "hygienic" and fit for medical use, a claim that tied a liquor to the healthful remedies of the day. Around 1860, distillers often marketed spirits as tonics and cures, since doctors and pharmacists routinely prescribed whiskey for ailments ranging from fatigue to digestive complaints. The color lithograph was printed by Robertson, Seibert & Shearman of New York, a firm that produced many commercial advertisements in that period. Prints like this show how mid-19th-century advertisers blended medical language with consumer goods, a practice that drew growing criticism as the era's temperance and pure-food movements gained strength.
| Created / published | c1860. |
|---|---|
| Medium | 1 print : lithograph, color. |
| Genre | Advertisements 1860.Lithographs Color 1860. |
| Subjects | Whiskey--1860. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,177 × 1,493 px · prints to 4 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-218088 |
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