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Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y. – Vintage Print

Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y., c1860. — antique lithograph
Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y., c1860.. Antique lithograph from the Wine, Beer & Spirits collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this antique lithograph of Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y.. The original is held by the Library of Congress, so what you hang is a true record of its time.

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Gilbert & Parsons, hygienic whiskey--for medical use / lith. in colors by Robertson, Seibert & Shearman, N.Y.

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Gilbert & Parsons pitched this whiskey as "hygienic" and fit for medical use, a claim that tied a liquor to the healthful remedies of the day. Around 1860, distillers often marketed spirits as tonics and cures, since doctors and pharmacists routinely prescribed whiskey for ailments ranging from fatigue to digestive complaints. The color lithograph was printed by Robertson, Seibert & Shearman of New York, a firm that produced many commercial advertisements in that period. Prints like this show how mid-19th-century advertisers blended medical language with consumer goods, a practice that drew growing criticism as the era's temperance and pure-food movements gained strength.

Created / publishedc1860.
Medium1 print : lithograph, color.
GenreAdvertisements 1860.Lithographs Color 1860.
SubjectsWhiskey--1860.
SourceLibrary of Congress, Prints and Photographs Division
Original scan1,177 × 1,493 px · prints to 4 × 5 in at 300 dpi
ReferenceAMZ-SOTP-HPA-218088

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