Snapshots of the Past

New Deal Northwest Apples crate label with playing cards – Historic Reproduction

New Deal Northwest Apples crate label with playing cards — historic image
New Deal Northwest Apples crate label with playing cards. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: New Deal Northwest Apples crate label with playing cards, preserved in this historic image. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

New Deal Northwest Apples crate label with playing cards

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Apples in this label are paired with a deck of playing cards, a combination that sets it apart from the plainer orchard scenes on the same board. Crate labels like this one were pasted onto wooden boxes to catch buyers' eyes in produce markets and train yards, and the Northwest apple trade grew rapidly in the decades before and after the New Deal years of the 1930s. Designers often used bright color lithography and playful motifs to make fruit stand out on crowded shelves. Look closely at how the cards and fruit share the composition, since the pairing was a common way to suggest a lucky, rewarding purchase.

Original scan3,000 × 2,250 px · prints to 10 × 8 in at 300 dpi
ReferenceSlide164

More from the Fruit & Vegetable Labels collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.