Snapshots of the Past

New Deal Northwest Apples crate label – Historic Reproduction

New Deal Northwest Apples crate label — historic image
New Deal Northwest Apples crate label. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: New Deal Northwest Apples crate label, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Order it framed and ready to hang, or unframed to match a frame you already love. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

New Deal Northwest Apples crate label

Order a print

Secure checkout · SSL encryptedPowered by Stripe and PayPal

Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.

Sign up for our newsletter

Sent securely. No purchase needed. Unsubscribe anytime.

Ask about licensing or this print

Crate labels like this one were printed to sell apples from a single orchard or packing house, so the bright colors and bold lettering were meant to catch the eye of buyers on a crowded produce-market shelf. This example comes from the New Deal era of the 1930s, when federal programs and a growing commercial fruit trade in the Pacific Northwest pushed many growers to package their harvest under recognizable brand names. Worth noticing is how the design leans on fruit imagery and regional scenery, a common tactic that tied the product to a sense of place and freshness. Labels of this kind are now valued as small, everyday examples of commercial graphic art.

Original scan960 × 720 px
ReferenceSlide163

More from the Fruit & Vegetable Labels collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.