Snapshots of the Past

Coca-Cola advertisement: $30,000 cash prizes, Refresh Yo'self – Antique Print

Coca-Cola advertisement: $30,000 cash prizes, Refresh Yo'self — historic image
Coca-Cola advertisement: $30,000 cash prizes, Refresh Yo'self. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Coca-Cola advertisement: $30,000 cash prizes, Refresh Yo'self comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Order it framed and ready to hang, or unframed to match a frame you already love. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Coca-Cola advertisement: $30,000 cash prizes, Refresh Yo'self

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This advertisement stands out for its headline offer of $30,000 in cash prizes, a sum that would have been a major draw for readers when it ran. The copy's folksy spelling, "Refresh Yo'self," matches the casual, everyday tone Coca-Cola used to tie its drink to ordinary pauses in the day. Contest promotions like this one were a common way for soft drink makers to get customers to notice a brand and remember it. Looking closely at the layout and wording shows how advertisers of the period balanced a prize with a simple, repeatable slogan.

Original scan558 × 800 px
Reference586

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.