Snapshots of the Past

Coca-Cola advertisement: The refreshing custom – Vintage Print

Coca-Cola advertisement: The refreshing custom — historic image
Coca-Cola advertisement: The refreshing custom. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Coca-Cola advertisement: The refreshing custom comes to life in this historic image, reproduced from the original with every detail intact. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Coca-Cola advertisement: The refreshing custom

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Here the drink is not a beer or a wine but Coca-Cola, which the board files under "Drinks" with the brand's own name attached. The title, "The refreshing custom," points to the soft drink's early twentieth-century push to make a bottle of Coke an everyday habit rather than a special treat. Coca-Cola's advertising of that era leaned heavily on illustrated scenes of ordinary people pausing for a cold drink, and that pitch helped turn a fountain beverage from Atlanta into one of the most widely recognized brands in the world. Look closely at the figures and setting for the period fashions and social codes the ad assumed its readers would share.

Original scan689 × 883 px
Reference609

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.